The Chrysler Corporation was an American automobile manufacturer that existed independently from 1925–1998. Chrysler and its subsidiaries became part of the German-American based DaimlerChrysler AG after being purchased by Daimler-Benz in 1998. Before being taken over in 1998, Chrysler Corporation traded under the "C" symbol on the NYSE. The U.S. operations are generally referred to today as the "Chrysler Group".

History

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The company was formed by Walter Percy Chrysler on June 6, 1925, with the remaining assets of Maxwell Motor Company.

In 1928 Chrysler founded the Plymouth brand at the low end, the DeSoto brand at the low-medium end and purchased the Dodge Brothers automobile company; all of this was in order to set up a full range of brands similar to that of the General Motors corporation. This process reached its logical conclusion in 1955, when the Imperial was made a brand of its own and Chrysler marketed a GM-like five-brand lineup. Well before then, though, Chrysler Corporation had become noted both for its engineering features as well as its periodic financial crises. By the end of the 1930s, the DeSoto and Dodge divisions would flip-flop spots in the corporate pecking order making the lineup Plymouth, Dodge, DeSoto, Chrysler, and Imperial.

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Chrysler - Twitter Search

New blog post: GM, Chrysler are healthier but on different roads to reinvention
genesisblog (Josh Fee) Mon, 07 Dec 2009 22:40:06 -0000
New blog post: GM, Chrysler are healthier but on different roads to reinvention
Ad Agency news Universal McCann Poised to Win Chrysler's Media Business http://ow.ly/167fU0
SPRao (Prakash) Mon, 07 Dec 2009 22:39:29 -0000
Ad Agency news Universal McCann Poised to Win Chrysler's Media Business http://ow.ly/167fU0
Universal McCann poised to win Chrysler's media business: Chrysler is poised to hand its media planning and buy.. http://bit.ly/8QC0fr
AutomotiveGuru (Automotive Guru) Mon, 07 Dec 2009 22:38:48 -0000
Universal McCann poised to win Chrysler's media business: Chrysler is poised to hand its media planning and buy.. http://bit.ly/8QC0fr
Chrysler CEO Criticizes Europe's Auto Bailouts: The head of Chrysler, a big recipient of U.S. government aid, criti... http://bit.ly/8AAAaT
JustAskOmar (Omar Murillo) Mon, 07 Dec 2009 22:37:47 -0000
Chrysler CEO Criticizes Europe's Auto Bailouts: The head of Chrysler, a big recipient of U.S. government aid, criti... http://bit.ly/8AAAaT
I should have listened to my dad. Then again, I should have never listened to him way back when he said "buy a chrysler"
jennnicolem (jennnicolem) Mon, 07 Dec 2009 22:37:21 -0000
I should have listened to my dad. Then again, I should have never listened to him way back when he said "buy a chrysler"
Fallon wins Chrysler account http://bit.ly/5KHTSe So what was with the announcement yesterday of an Italian agency winning it?
SarahResults (Sarah Smith) Mon, 07 Dec 2009 22:36:47 -0000
Fallon wins Chrysler account http://bit.ly/5KHTSe So what was with the announcement yesterday of an Italian agency winning it?

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